“My company really only deals with other businesses — is brand voice really all that important?”
The short answer is YES. Brand voice is just as important for B2B companies as it is for B2C.
The reason is simple: Companies are still made up of people. People who you need to convince to buy your product, to reach out, to subscribe to your service.
As much as companies like to talk about how “data-driven” they are and how much they “crunch the numbers”, B2B interactions are still based on good old fashioned human interactions.
Even if your product is objectively the best on the market. Even if your service is guaranteed to deliver a 5,000% ROI for them. For you to even get a shot at proving it, they have to like you.
Now, this isn’t to say that your sales emails and marketing content need to be over-the-top. In fact, the voice it uses will be quite a bit different than a B2C company would use. You may want to project an air of confidence, of stability, of reliability.
In any case, that is still a voice. And it’s still a critical part of your overall marketing and branding strategy.
When your customers trust what you say and like the way you say it, building productive, profitable relationships will be easy.
Are you ready to give your B2B company a voice? I’m here to help.
Contact me today for a free brand voice consultation.